eCommerce has recently evolved into an entirely different beast. From small digital retail environments, an entire industry spawned. Today, the world’s largest online marketplace, Amazon.com, generates more than $135 billion per year with figures continuing to balloon.
How do you turn your eCommerce sales from ‘okay, I guess’ to ‘wow!’? You’ve tried everything to bring in more traffic and convert. Mailshots, social media campaigns, SEO and SEM. Everything you do helps a little but nothing seems to lift you onto the next level. I want to share some eCommerce strategies with you that can help boost your visitor count. And turn those browsers into paying customers. These tips may seem off-base at first. But they work, as many out-of-the-box eCommerce marketing strategies do.
In a time when many small businesses are floundering, eCommerce is unapologetically thriving. According to Digital Commerce 360, over $200 billion were spent with U.S. online retailers in quarter two alone. That’s up 14.7-percent from quarter two in 2019, and up 16.2-percent from the first quarter in 2020. Let’s break that down further - one in every $5 spent in April through June came from online orders. Make no mistake: eCommerce is big business.
Most of us think of e-commerce as the relatively new process of adding a product to a shopping cart and buying something online. But the truth is e-commerce has been around for decades, long before Amazon and eBay, long before shopping carts, even long before the Internet as we know it existed.